The Modern Google Ads Course

Hands on keyboard Google Ads course that takes you from basics to expert level, no experience needed.

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What you'll learn in this course

Understand how Google Ads works, why it's effective, and how businesses use it to drive measurable results before you touch budgets or settings.

Learn how to properly set up and organize your Google Ads account so campaigns are clean, scalable, and built for long-term profit.

Discover how to find high-intent keywords, evaluate competition, and build keyword lists that attract qualified traffic.

Learn how to write ads that match user intent, earn clicks, and stand out in competitive auctions using proven copy frameworks.

Use extensions strategically to increase visibility, improve CTR, and add credibility without increasing your cost per click.

Understand conversion tracking so you know what's actually working and can optimize campaigns.

Understand how bidding works, when to use manual vs automated strategies, and how to align with your goals.

Learn how to reach the right users using location, demographics, in-market audiences, and remarketing..

Identify what to adjust, when to adjust it, and how to improve performance over time without inflated costs.

Learn how to test ads, keywords, and settings methodically so decisions are based on data.

Analyze competitor strategies to uncover gaps, avoid costly mistakes, and position your ads more effectively.

Learn how to increase spend responsibly, control costs, and scale campaigns without sacrificing efficiency or ROl.

Whats Included?

Step-by-step lessons you can watch anytime, covering Google Ads foundations through real-world application at your own pace.

Clear explanations designed for beginners so you can understand Google Ads without prior experience or technical overwhelm.

See how campaigns are built, structured, and optimized using real Google Ads accounts not slides or theory.

Simple frameworks and checklists you can follow to make decisions

confidently and avoid common Google Ads mistakes.

Learn on your schedule with no deadlines, allowing you to move faster or slower depending on your experience level.

Content is continuously

updated to reflect changes in

Google Ads so you're not learning outdated tactics.

Watch lessons on desktop, tablet, or mobile so you can learn wherever it's convenient for you and get the most out of each lesson.

Simple monthly access with no

long-term commitment, so you can learn risk-free and stay only if it's valuable.

About Your Instructor

Zachery Bauman is a paid search expert with over a decade of experience managing and scaling Google Ads campaigns. He has overseen more than $200 million in ad spend, working with businesses ranging from local service providers to multi-location and national brands.

Google Ads Masterclass

A step-by-step guide to mastering Google Ads, learn how to structure campaigns, refine targeting, optimize ad performance, and implement advanced strategies to maximize ROI

Intro to Google Ads

Start your journey with a solid foundation in Google Ads. In this module, you'll learn exactly how Google Ads works, why it's one of the most powerful online advertising platforms, and how businesses of all sizes use it to drive measurable results. You'll understand key concepts like bidding, targeting, and ad placement so you can confidently move forward into campaign setup and optimization.

Setup & Basics

Master the essential setup steps that set the stage for success. This section of the Masterclass walks you through creating and organizing your Google Ads account, building well-structured campaigns, and selecting the right settings to maximize performance from the start. You'll learn best practices for budgets, targeting, and account organization so your campaigns are ready to scale without wasted spend.

Keyword Research

Keyword Research is the foundation of every successful Google Ads campaign. In this section, you'll learn how to uncover high-converting keywords, analyze competition, and identify hidden opportunities your competitors miss. We'll cover tools and strategies to find the perfect balance between search volume, competition, and cost so you can target the right audience at the right time. By the end, you'll know exactly how to build a keyword strategy that reduces wasted spend and increases campaign performance.

Ad Creation

Crafting compelling ads is what turns clicks into customers. This section teaches you how to write ad copy that grabs attention, sparks interest, and drives action. You'll explore best practices for responsive search ads, display ads, and other formats while learning how to match messaging with user intent. We'll also cover ad policies, A/B testing, and advanced optimization tactics so your ads don't just show up-they stand out. By the end, you'll have the skills to create ads that consistently deliver higher click-through and conversion rates.

Ad Extensions

Ad Extensions are one of the most powerful ways to increase visibility and improve click-through rates without increasing costs. In this section, you'll learn how to use sitelinks, callouts, structured snippets, location extensions, and more to make your ads stand out in competitive auctions. We'll also cover best practices for choosing the right extensions for different campaign types and how to track their impact on performance. By the end, you'll know how to leverage extensions strategically to boost ad relevance, credibility, and ROl.

Conversion Tracking

Without proper tracking, you're flying blind in Google Ads. This section of the Google Masterclass teaches you how to set up and analyze conversion tracking so you can clearly measure success, optimize campaigns, and prove ROl. You'll discover how to use Google Tag Manager, track form fills, calls, purchases, and other key actions that matter to your business. Plus, we'll cover attribution models and data-driven decision making so you're not just guessing—you're scaling campaigns with confidence based on real numbers.

Ready to get started?

A Sneak Peek Inside The Course

Inside Google Ads Toolkit

Downloadable templates and guides to help you launch and optimize with confidence.

Google Ads Handbook

From basics to advanced strategies, learn what actually works.

Vocabulary Cheat Sheet

A plain english glossary so you're never confused by the data.

Ad Strategy Game Plan

A ready to fill framework to map out your strategy before launch.

Real Success From Our Students

"This finally made Google Ads make sense. I've watched a ton of YouTube videos and still felt lost. This course broke things down in a way that actually clicked. I'm way more confident looking at my account now and I finally understand what the metrics mean."

- Alexa Moore

"Clear, structured, and not overwhelming. What I liked most is that it doesn't assume you already know everything. Each lesson builds on the last, and the real account walkthroughs helped connect the dots."

- Chris Wilks

"Worth it just to avoid costly mistakes. I was about to launch my first Google Ads campaign and honestly would have wasted money without this. The foundations alone saved me from setting things up wrong."

- Krista Levine

Google Ads Masterclass FAQs

What prerequisites are needed to enroll in the Beginners Bootcamp

No prerequisites are required for the Beginners Bootcamp, open to anyone interested in learning Google Ads

How long does each course take to complete?

Each course varies in duration. The Beginner's Bootcamp and Certification Prep Class are typically conducted over 4-6 weeks with one session per week, while the Advanced Strategy Sessions may span just 2-3 weeks due to their intensive nature. One-on-One Coaching sessions are scheduled according to individual needs.

Does Google Ads Masterclass offer any certifications?

While we prepare students for Google Ads Certification, we do not directly award any certifications. Upon completion of the Certification Prep Class, students should be well-prepared to take the Google certification exam on their own.

Can I take more than one service simultaneously

Yes, you can combine services depending on your learning goals and available time

What is the cost of these services?

Cost varies by service. Please visit our website or contact us for detailed pricing information.

Is there a refund or cancellation policy

Yes, full refunds are available if you cancel at least 7 days before your session begins